Strategic Performance Measurement and Forecasting Tools for Adding Value to  your Business.   Our Belief~ You can’t manage what you can’t measure!

Who we are: Financial Artists ~We paint a financial picture of your business objectives.

What we do: Research, analyze and structure your company’s operational information around a 360-degree view.

What you get: An easy-to-use, interactive tracking and forecasting tool which is precisely tailored to your organization’s goals and enables you to evaluate scenarios for strategic planning.

Who benefits: Venture Capitalists, Angel Investors, Leverage-buyout Firms, CEO’s / CFO’s, Entrepreneurs


The Financial Model is designed for specific goals. As a result, the end-deliverable can take a variety of forms:

  • Dashboard Performance Report for an established company ~ Especially helpful for organizations expanding operations via merger, acquisition or organic growth, or for maximizing shareholder value.
  • Road Map to guide a distressed company back to solvency ~ Provides cost-effective recommendations to strengthen operations and improve financial performance: secure external financing, reduce expenses, increase cash flow, etc.
  • Platform to raise capital for seed stage and subsequent rounds ~ Enables an entrepreneur seeking equity/debt financing to present a realistic financial model to venture capitalists and financial institutions.
  • Financial Due Diligence Guide for investment opportunities ~ Streamlines the process to reduce time and expenses of due diligence done for audits or external sources: equity/debt investments, leveraged buy-outs, joint ventures, mergers & acquisitions, etc.
  • Valuation & Internal Rate of Return forecasts


Financial Models form the core of a tool that contains a Financial Modeling Assumptions Matrix and Scenarios based on ‘What-If’ Statements.

Also included are Key Financial Highlights, which give quick insight into the current or potential financial strength of the company and investment opportunity:

  • Internal Rate of Return
  • Valuation as multiple of EBITDA
  • Minimum and Maximum cash balances
  • Equity/Debt needs to fund company
  • Revenues and Expenses
  • Gross Margin & Percentage
  • EBITDA & Percentage
  • Employment Staging and Headcount Analysis
  • Net Working Capital
  • Debt Servicing
  • CAPEX Planning

The tool also includes Key Financial Reports:

  • Executive Management Dashboard
  • Income (Profit & Loss) Statement
  • Balance Sheet
  • Cash Flow and  Sources & Uses of Funds Statement
  • Performance Graphs & Measurements
  • Revenue Pipeline Considerations
  • Expense Drivers

All Key Financial Data is captured in MS PowerPoint for presentation purposes.